WEARETHEPEOPLE Aishti
Display-Retail / August 2017
Display-Retail / August 2017
Project WEARETHEPEOPLE by Aishti (WATP)
Architect Rabih Geha Architects
Contractor Aishti
Type Display/Retail
Location Downtown, Beirut, Lebanon
Area 40 sqm
Year August 2017
Photo credit Carl Halal-Aishti
Link www.aishti.com
WEARETHEPEOPLE is Beirut’s new fashion destination, set on the fourth level of high-end clothing store Aishti, in Downtown Beirut.
Designed by contemporary architect RG/A and curated by fashion director Mouna Harati, WEARETHEPEOPLE is a place to discover an exclusive selection of Aishti’s specialty pieces and as the brand describes to ‘make big fashion statements and start bigger conversations’.
The space created is ludic in complete visual rupture with the sober ambiance of the restaurant surrounding it. Here, zigzag lines and colours explode, the in-house designed black, grey and pink pattern spreads from floor to ceiling, fusing the space as a whole.
Mirror finished columns generate endless reflections and provide an echoed optical illusion within the room. The space is animated with white lacquer display stands, coloured geometric shaped stools and tables which outlines correspond to the created voids in the actual stands. The result is a playful psychedelic mini concept store displaying the latest design trends.